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Hack to the Future: Hack Day 2018
Every 3-6 months at Rival IQ, we all press “pause” on our work and come together for Hack Day, a one-day marathon of Rival-related projects (and a hefty dose of tasty treats). Each team member picks an...
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2018 Rivalympics: Social Media’s Answer to PyeongChang
Norway dominated the PyeongChang Olympics with a record-breaking 39 medal count. But which team went for the gold on social media during the 2018 Winter Olympics? We’ll break it down for you. Between...
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Making the Rival IQ API Work for You
How can you use Rival IQ’s API to make the most of your social media analytics? Part of our goal of empowering marketers to take full advantage of your social media analytics means inviting you to go...
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Crunch Numbers (and Pizza): Measuring Success at Rival IQ
Breaking news: we’re a social media analytics company that loves analytics. Okay, maybe this isn’t too surprising, if you’ve ever actually used Rival IQ or talked to any of us (especially the one with...
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2018 Social Media Industry Benchmark Report
“How do I stack up against my competitors?” The 2019 Social Media Benchmark Report is now live. Don’t miss the latest stats for this year. We hear this question all the time from our customers. The...
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The 2018 Higher Ed Social Media Engagement Report
The 2018 Higher Ed Social Media Engagement Report has arrived! For the third year in a row, we partnered with Up&Up, a Higher Education branding and marketing agency, to identify the most engaging...
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Breaking Down Our 2018 Social Media Industry Benchmark Report
Can’t get enough of the 2018 Social Media Industry Benchmark Report? Neither could we, which is why we took a deeper dive into the numbers, exploring the month-over-month trends, and finding examples...
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Data is Hard (and Other Lies I Used to Tell Myself)
For the majority of my life, I’ve suffered from math anxiety. The subject just never came naturally to me. Without question, my academic prowess was always revealed in storytelling and message...
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How to Navigate Creative Differences With Your Agency
After years of consulting for a PR firm, I’ll be the first to admit that sometimes agencies and clients just don’t play well together in the creative sandbox. Did your boss hire an agency without your...
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3 Simple Data Mistakes You’re Probably Making
Feeling overwhelmed by social media monitoring? If so, you’re not alone. Thanks to relentless updates and countless ways to pull information, it’s no wonder that data extraction and analysis is an...
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Eye-Opening YouTube Stats for Marketers
There are over 1.5 billion pairs of eyeballs on YouTube every month. Currently, the second largest search engine on the World Wide Web has been around for a bit more than a decade. Jawed Karim, one of...
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2019 Social Media Industry Benchmark Report
You spoke, and we listened: you love social media benchmarks. Thanks to your overwhelming interest in the Social Media Industry Benchmark Report the last few years, we’re back with the most...
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Top 100 Beauty Brands on Social Media
Instagram and beauty brands go together like primer and foundation: better together. We studied top hair, makeup, skincare, and nail brands from Allure Magazine’s 2019 Best of Beauty Award list (along...
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2020 Social Media Industry Benchmark Report
We’re back with the most comprehensive version yet of our annual Social Media Industry Benchmark Report that studies more than 2,100 of the most engaging brands and companies to analyze what’s really...
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Top Outdoor Brands on Social Media
Hold on to your hats, shoes, carabiners, water bottles, camping stoves, and parkas, because we’re rolling out the top outdoor brands on social media! We partnered with our pals at Inkwell, a creative...
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2020 Higher Education Social Media Engagement Report
Just in time for the new school year, we’re releasing our latest report on all things Higher Education social media! Read on for the definitive report on what D1 colleges and universities are up to on...
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How Often to Post on Social Media
We’re asked this question a lot: how often should I post on social media? As with so many things, there’s no one-size-fits-all answer, but with a little experimentation and a lot of measurement, you’ll...
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Automated Insights and Expanded Competitive Benchmarking
Automated observations so you can let the robots do the heavy lifting for you? Our most powerful suite of competitive benchmarks yet? Get in here already! We’re excited to roll out tons of new...
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What the f*ck happened to social media engagement in 2020?
Curse words, a mix of bummer and exciting social media engagement news, inspiring examples of brands getting it right on social, and so much more: what else could you possibly want? We just couldn’t...
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Boost Your Social Spend: 2021 Social Media Advertising Trends
It’s time to get down to the brass tacks of your social strategy. Underneath all of the glitz and glamour of memes and live streams, the truth is that social media is a tool for your business to build...
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