The Top Travel Brands on Social Media and How They Shine
Summer may have come to an end, but that doesn’t mean that we’re not still dreaming about vacations, and travel brands like it that way. From riverboat cruises to theme park destinations, everyone has...
View ArticleThe Top Coffee Brands on Social Media and What Makes Them Stand Out
No matter where you go, it seems there’s always some serious brand loyalty for the area’s favorite coffee. New Englanders truly love their Dunkin’. Meanwhile, on the West Coast, the love for Philz...
View ArticleThe Top Airlines on Social Media in 2023
It’s no secret that the best airlines inspire serious brand loyalty. Major airline companies such as Delta and American Airlines boast more than 100 million loyalty program members and, for frequent...
View ArticleThe Top 4 Pet Brands on Social Media
Whether you love cats, dogs, or something a little more exotic, the odds are good that you have a pet of your own at home. As of 2023, 66% of U.S. households have a pet, according to a Forbes Advisor...
View ArticleThe Top Healthcare Brands on Social Media
For top healthcare brands, forging strong relationships with their audience on social media has become a prescription for success. But while many major companies attract sizable followings, what sets...
View ArticleTrends from the Top Fashion Brands on Social Media
After analyzing nearly 23K posts, we’ve identified how the top Fashion brands on social media are getting their audiences engaged. Despite showing up fairly regularly, Fashion brands struggled with...
View ArticleThe Top 4 Hotel Brands on Social Media and What Makes Them Stand Out
The hotel industry has undergone some turbulent years thanks to the COVID-19 pandemic. When travel was restricted, the industry nearly collapsed. However, we’ve seen a tremendous return to travel in...
View Article7 Takeaways From the Top Sustainable Brands on Social Media
Throughout 2023, sustainable brands demonstrated on social media just how they sustain their high engagement. Whether they were showing off their environmentally-friendly practices on TikTok videos or...
View Article7 Takeaways From the Top Sports Teams on Social Media
Sports have a way of bringing people together. When you’re rooting for the same team, you have a shared camaraderie with friends, family, and strangers alike. If sports bring people together, social...
View ArticleA Complete Guide to TikTok Analytics and Reporting
If there’s one part of your TikTok marketing strategy that deserves extra attention, it’s your brand’s TikTok analytics. TikTok analytics encompasses all of the metrics and data about your content,...
View ArticleTop TikTok Trends for 2024
On TikTok, trends seem to come and go faster than you can say “viral.” Every year, this social platform continues to morph, presenting new challenges and opportunities for brands and content creators....
View ArticleHow to Conduct the Ultimate Social Media Audience Analysis
Any effective social media strategy begins with diving into the details of your audience. Understanding who they are, their preferences, and how they engage with content across different social...
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